About the role
Key account managers are responsible for managing and developing the company's most important customer accounts. They often work within the B2B sector and have a background in sales, marketing, or similar fields. Education can vary from vocational college to a university degree in business administration or engineering.Responsibilities
Key account managers build and maintain long-term relationships with the company's key customers. They identify the customer's needs and work on tailoring solutions that generate added value. Negotiating contracts, ensuring customer satisfaction, and achieving sales targets are central parts of their work.Skills and tools
Key account managers must have excellent communication and negotiation skills. They use CRM systems to manage customer information and sales activities. Analytical ability, strategic planning, and knowledge of the customer's industry are important for success in the role. Common competencies demanded by employers are försäljningsvana uppsökande försäljning företag, sales and uppsökande försäljning.