About the role
Sales managers play a key role in companies and organizations where they lead the work of the sales department. They are responsible for developing and implementing strategies to achieve sales goals and often have a background in sales or marketing. Educationally, they may have a college degree in business administration or similar fields.Responsibilities
Sales managers set sales targets, analyze data and trends, and coach and lead the sales team. They are responsible for budgeting, forecasting, and reporting to senior management. Building and maintaining relationships with key customers and partners is also an important part of their work.Skills and tools
Sales managers must have strong leadership skills, be good at communicating, and have the ability to motivate their team. They use CRM systems, analytical tools, and sales software to streamline processes. Knowledge in negotiation techniques and customer relations is central to the role. Common competencies demanded by employers are personalansvar, budgetansvar and sales.