About the role
Account managers are key individuals within sales and customer relations and are responsible for maintaining and developing business relationships. They often work at advertising agencies, sales companies, or within the service sector and may have a background in sales, marketing, or similar areas. A college education in business administration or marketing is common for this professional group.Responsibilities
Account managers are responsible for managing and developing relationships with existing customers as well as identifying new business opportunities. They ensure that the customer's needs are met and that they have a positive experience with the company. They also work on establishing and negotiating contracts and ensuring that sales targets are met.Skills and tools
Account managers must have excellent communication and negotiation skills as well as the ability to build long-term relationships. They use CRM systems to manage customer information and sales processes. Analytical ability and knowledge of marketing are also important to successfully identify customer needs and opportunities. Common competencies demanded by employers are uppsökande försäljning, sales and försäljningsvana uppsökande försäljning företag.