About the role
Telemarketers work with sales over the phone and are often employed within call centers or sales departments. They contact potential customers to present and sell products or services. No formal higher education is usually required, but internal training and courses in sales techniques are common.Responsibilities
Telemarketers are responsible for establishing contact with potential customers and conducting sales. They must be able to manage customer databases, keep sales statistics, and achieve set sales targets. Providing good customer service and handling any objections is also an important part of the job.Skills and tools
Telemarketers need excellent communication skills and persuasive ability. They use the telephone and computer as their main tools, often with CRM systems for customer management. Self-discipline, goal orientation, and the ability to handle rejection are key qualities. Common competencies demanded by employers are coaching/coachning, telefonförsäljning and sales.