About the role
Marketing product managers are responsible for leading the development and marketing of a product's strategy. They often work at the intersection of marketing, product development, and sales. Educationally, they may have a background in marketing, business development, or similar areas.Responsibilities
Marketing product managers develop and implement product marketing plans. They analyze market trends and customer needs to position the product. Their work includes collaborating with other departments to ensure the product's success in the market.Skills and tools
Marketing product managers must have strong analytical skills and knowledge of marketing tools. They often use CRM systems, analytics software, and presentation software. Communication and project management abilities are also central to their role. Common competencies demanded by employers are marknadsföring/pr, marknadsföring/marknadskommunikation and sales.