About the role
Press secretaries often work within political organizations, government agencies, or large companies and are responsible for contact with the media. They prepare press releases, hold press conferences, and act as spokespersons. Relevant education may include journalism, communication, or media and information science.Responsibilities
Press secretaries handle media inquiries, design communication strategies, and monitor news feeds. They create and distribute press materials and are responsible for the organization's image in the press. Building and maintaining relationships with journalists and other media actors is a central part of the job.Skills and tools
Press secretaries must have excellent written and oral communication skills in Swedish and often also in English. They use tools for media monitoring, social media, and publishing platforms. Organizational ability, initiative, and stress management are important qualities in the profession. Common competencies demanded by employers are pressmeddelanden, svenskt medborgarskap and nyhetsredaktion.