About the role
PR managers are responsible for leading and coordinating a company's or an organization's public relations work. They often have an academic background in media and communication science or similar fields. Their role is strategic and includes building and maintaining a positive image of the organization.Responsibilities
PR managers develop and implement PR strategies, manage press contacts, and create press releases. They oversee the organization's public image and handle crisis communication. Building relationships with the media and other key stakeholders is a central part of their work.Skills and tools
PR managers must have excellent communication skills, both written and oral, and be skilled at relationship building. They use media monitoring tools and social media platforms to analyze and report on PR efforts. Strategic thinking and the ability to handle stressful situations are important qualities. Common competencies demanded by employers are marknadsföring/pr, personalansvar and marknadsföring/marknadskommunikation.