About the role
Media managers are responsible for the strategy and execution of marketing and advertising campaigns across various media channels. They often have a background in marketing, communication, or media and may have a relevant college education. Their role is to bridge creative and business goals to maximize brand visibility.Responsibilities
Media managers develop and implement media strategies that are tailored to the company's goals and budget. They negotiate with media agencies and suppliers, as well as analyze campaign results to optimize future efforts. They also monitor the media budget and ensure that campaigns deliver the desired return on investment.Skills and tools
Media managers must have strong analytical skills and be knowledgeable in media planning tools and platforms. They need a good understanding of digital marketing, including SEO and social media. Leadership, communication skills, and the ability to work under pressure are also important qualities. Common competencies demanded by employers are personalansvar, budgetansvar and radio.