About the role
Marketing planners work on developing and implementing marketing strategies for products and services. They analyze market conditions and consumer behaviors to create effective marketing plans. Often, they have an academic background in marketing, communication, or business administration.Responsibilities
Marketing planners identify target audiences, position brands, and plan campaigns. They collaborate with other departments to ensure that marketing efforts are coordinated and targeted. Monitoring and analyzing campaign results is an important part of their job.Skills and tools
Marketing planners need strong analytical skills and knowledge of marketing tools such as Google Analytics and CRM systems. They must be creative and have the ability to think strategically. Excellent communication skills are essential for successfully presenting and conveying plans. Common competencies demanded by employers are marknadsföring/pr, marknadsföring/marknadskommunikation and sales.