About the role
Information managers are responsible for leading and developing an organization's internal and external information and communication strategies. They often have an academic background in media and communication science, journalism, or similar. Their role is strategic and often includes leadership over a team of communication specialists.Responsibilities
Information managers oversee the creation and distribution of information materials and ensure that communication strengthens the organization's brand. They manage press relations, crisis communication, and internal communication. Developing communication plans and policy documents is also a central part of their work.Skills and tools
Information managers must have excellent communication skills, both written and oral, as well as being able to handle digital communication tools. They need strategic thinking and knowledge in project management. Experience in PR, social media, and other communication platforms is essential. Common competencies demanded by employers are personalansvar, marknadsföring/marknadskommunikation and budgetansvar.