About the role
E-commerce managers are responsible for online sales and drive an organization's e-commerce strategy. They often have a background in digital marketing, business administration, or similar fields. Their role is to increase sales by improving the customer experience and optimizing the e-commerce platform.Responsibilities
E-commerce managers oversee the operation of the website, including the product catalog, order management, and payment processes. They analyze sales data to understand customer behaviors and identify opportunities for improvement. They also collaborate with the marketing team to increase traffic to the website.Skills and tools
E-commerce managers need knowledge in digital marketing, SEO, and data analysis tools such as Google Analytics. They often use e-commerce platforms like Magento or Shopify. Strong leadership skills and the ability to analyze data to make strategic decisions are important. Common competencies demanded by employers are konverteringsoptimering, customer relationship management/crm and analysverktyg.