About the role
Demonstrators are individuals who show and explain products or services to potential customers, often in stores or at trade shows. They may be employed by manufacturers, retailers, or marketing companies. Educational background varies, but often a good knowledge of the product and the ability to communicate well are required.Responsibilities
Demonstrators are responsible for presenting products in an engaging way and answering questions from interested customers. They should be able to convey the benefits and features of the product as well as stimulate purchases. Collecting feedback and reporting to the employer is also an important part of the job.Skills and tools
Demonstrators need excellent communication and presentation skills as well as knowledge about the products they represent. They often use demonstration materials such as brochures, samples, or interactive displays. Flexibility and the ability to adapt to different customer groups are central qualities. Common competencies demanded by employers are marknadsföring/marknadskommunikation, marknadsföring/pr and färg/kemikalieprodukter/tapeter.