About the role
Retail communicators are specialists in creating attractive and sales-promoting retail environments. They combine knowledge in marketing, design, and psychology to optimize the customer experience. Educational paths may include courses in visual marketing, design, or similar college educations.Responsibilities
Retail communicators are responsible for planning and implementing the store's visual expression. They create window displays, campaign materials, and ensure that product presentation strengthens the brand. Their work contributes to increasing sales by attracting and engaging customers.Skills and tools
Retail communicators master tools for design and layout, such as Adobe Creative Suite. They also have a good sense for trends, color, and shape. Communication and project management skills are central to successfully carrying out campaigns and exhibitions. Common competencies demanded by employers are kläder/mode, färg/kemikalieprodukter/tapeter and marknadsföring/marknadskommunikation.