About the role
Tourist office managers lead the operations at tourist offices and are responsible for promoting and marketing a destination. They often have a background in tourism, marketing, or business administration and may have undergone higher education in these fields. Their work is central to attracting visitors and contributing to the region's economic development.Responsibilities
Tourist office managers oversee daily operations, staff management, and budget handling for the tourist office. They develop strategies to increase tourism and collaborate with local businesses and organizations. Creating informational materials and events to attract tourists is also an important part of their work.Skills and tools
Tourist office managers must have strong leadership skills, be good at communication, and have a good understanding of marketing. They often use tools for customer management and digital marketing. Knowledge of multiple languages can be an advantage in the international work environment.