About the role
Relationship marketers focus on building and maintaining long-term customer relationships to promote brand loyalty. They often work within the service sector and may have a background in marketing, communication, or sales. Education can vary from short courses to college and university level.Responsibilities
Relationship marketers develop strategies for customer care and loyalty programs. They analyze customer data to understand behaviors and preferences, as well as create personalized communication campaigns. Following up and evaluating the effectiveness of campaigns is a central part of their work.