About the role
Press officers work with communication and information, often within organizations, companies, or public authorities. They prepare and distribute press releases and manage relationships with the media. Educational backgrounds can vary, but they often have studied media and communication science or journalism.Responsibilities
Press officers are responsible for creating and disseminating information to the press and the public. They monitor the media image, respond to inquiries from journalists, and arrange press conferences. Maintaining good relationships with the media and managing crisis communication are central parts of the job.Skills and tools
Press officers must have excellent written and oral communication skills in Swedish and often also in English. They use tools such as word processing programs, email, and social media. Organizational ability, initiative, and the ability to work under pressure are important qualities.