About the role
Online marketers are specialists in digital marketing and work to promote brands and products on the internet. They often have a background in marketing, communication, or media and may have a relevant college education. Their work is crucial for reaching out to customers in the digital world.Responsibilities
Online marketers create and implement digital marketing strategies. They are responsible for managing and optimizing campaigns on social media, search engines, and other online platforms. Analyzing traffic, conversions, and ROI are central parts of their job responsibilities.Skills and tools
Online marketers are proficient in tools such as Google Analytics, AdWords, and the advertising systems of social media platforms. They have knowledge in SEO, SEM, and content marketing. Creativity, analytical ability, and understanding of digital trends are important qualities. Common competencies demanded by employers are marknadsföring/pr, marknadsföring/marknadskommunikation and performance.