About the role
Media consultants work to support and develop the use of various media within organizations and companies. They may have a background in media and communication science or similar education. Their role is to integrate media strategies into marketing and communication plans.Responsibilities
Media consultants are responsible for analyzing and recommending media channels to disseminate messages. They create and implement media plans as well as evaluate the results of media campaigns. Keeping up to date with changes in the media landscape is an important part of the job.Skills and tools
Media consultants must have good knowledge of digital tools for media planning and analysis, such as Google Analytics and AdWords. They also need to be skilled communicators and have a creative ability to create content. Knowledge of social media and trends is essential. Common competencies demanded by employers are film, performance and google analytics.