About the role
Machine advisors are specialists in agricultural machinery and equipment and assist farmers with expertise to make their operations more efficient. They often have a technical or agronomic education and a strong background in the agricultural sector. Their knowledge is important in helping farmers choose the right machines and equipment.Responsibilities
Machine advisors analyze the needs of farmers and recommend suitable machinery and equipment. They conduct cost and efficiency analyses and stay updated on the latest technology. Educating and informing customers about machine use and maintenance is also part of their responsibilities.Skills and tools
Machine advisors must have technical knowledge about agricultural machinery and an understanding of agricultural production. They often use software to analyze data and create reports. Good communication skills and the ability to build relationships with customers are central to their work.