About the role
Marketing coordinators are key individuals within marketing and communication. They often work in teams to implement marketing strategies and campaigns. Educationally, they may have a background in marketing, communication, or similar fields.Responsibilities
Marketing coordinators are responsible for planning and executing marketing activities and events. They coordinate campaigns, manage social media, and ensure that marketing materials are in line with the brand's guidelines. Follow-up and analysis of marketing efforts are also part of their job responsibilities.Skills and tools
Marketing coordinators need to have good knowledge of digital tools such as CRM systems and Adobe Creative Suite. They must be skilled in communication and project management. Creativity and analytical ability are important qualities in the profession. Common competencies demanded by employers are marknadsföring/marknadskommunikation, marknadsföring/pr and google analytics.