About the role
Marketing communicators work on creating and conveying messages to strengthen a company's or an organization's brand. They often have an education in marketing, communication, or media. Their work is strategic and creative, and they are an important part in building relationships with customers and other stakeholders.Responsibilities
Marketing communicators are responsible for planning and executing marketing campaigns. They create content for various channels such as social media, websites, and printed materials. They also analyze market data to evaluate the effectiveness of campaigns and adjust strategies as needed.Skills and tools
Marketing communicators need to have a good knowledge of digital tools such as Adobe Creative Suite, CRM systems, and analysis tools like Google Analytics. They must be skilled at communicating, both in writing and verbally, and have a sense for visual design. Organizational ability and strategic thinking are also important qualities. Common competencies demanded by employers are marknadsföring/pr, marknadsföring/marknadskommunikation and google analytics.