About the role
Marketing managers are responsible for leading and coordinating marketing efforts within an organization. They develop strategies to strengthen the brand's position and increase sales. Often, they have an academic background in marketing, business administration, or communication.Responsibilities
Marketing managers oversee marketing campaigns, budget management, and market analysis. They collaborate with other departments to ensure consistent messaging and identify new market opportunities. Leading and inspiring the marketing team is also a central part of their work.Skills and tools
Marketing managers must have strong leadership skills, analytical ability, and creativity. They use customer relationship management (CRM) tools, analytics programs, and digital marketing platforms. Good communication skills are essential for successfully navigating the role. Common competencies demanded by employers are marknadsföring/marknadskommunikation, marknadsföring/pr and personalansvar.