About the role
Marketing assistants support marketing departments in their work to promote companies and their products or services. They are often involved in a variety of marketing activities and may have relevant education in marketing or communication. Their role is to assist in planning, implementation, and follow-up of marketing efforts.Responsibilities
Marketing assistants are responsible for creating and distributing marketing materials, managing social media, and updating websites. They assist with the organization of events and campaigns, as well as conducting market research. They also compile reports and analyze data to measure the effectiveness of marketing strategies.Skills and tools
Marketing assistants need to have good knowledge of digital tools such as CMS systems, email marketing platforms, and social media managers. They should have skills in graphic design and be adept at writing and communicating. Analytical ability and knowledge in interpreting data are also important for success in the role. Common competencies demanded by employers are marknadsföring/pr, marknadsföring/marknadskommunikation and digital marknadsföring/onlinemarknadsföring.