About the role
Information officers, also known as communicators, work with conveying information and communicating messages from organizations to various target groups. They may have an academic background in media and communication science, journalism, or similar fields. Information officers are often employed in both the public and private sectors.Responsibilities
Information officers are responsible for creating and distributing press releases, newsletters, and other informational materials. They often manage the organization's social media, websites, and other communication channels. Planning and implementing communication strategies as well as managing media relations are central parts of their work.Skills and tools
Information officers must be skilled writers and have good knowledge of digital tools such as CMS systems, social media platforms, and email marketing tools. They should also have expertise in PR and marketing and be good at managing relationships and networking. Creativity and strategic thinking are important qualities. Common competencies demanded by employers are webbutveckling, marknadsföring/pr and marknadsföring/marknadskommunikation.