About the role
Guides work with leading and informing visitors at various tourist attractions, museums, or during city walks. They are often specialized in a certain area or theme and may have undergone training in tourism or cultural history. Guides are the face of the place they represent and contribute to the visitors' experience and learning.Responsibilities
Guides are responsible for conveying interesting and relevant information to visitors in an engaging way. They plan and conduct guided tours, ensure that safety regulations are followed, and sometimes even handle ticket sales. Adapting the information to the target audience and creating a memorable experience is central to their work.Skills and tools
Guides need good knowledge in communication and presentation techniques as well as the ability to handle groups. They often use aids such as microphones, headphones, and sometimes digital tools to enhance the quality of the tour. Knowledge of several languages is a great advantage in the profession. Common competencies demanded by employers are historia, samhällsplanering and naturvård.