About the role
Retail consultants work to strengthen brands and increase sales in retail. They act as the link between suppliers and stores and often have a background in sales or marketing. Education can vary, but knowledge of retail and product knowledge is central.Responsibilities
Retail consultants are responsible for presenting products, conducting campaigns, and educating store staff. They analyze sales data to optimize product placement and inventory management. Building and maintaining relationships with store staff and management is also an important part of their work.Skills and tools
Retail consultants need excellent communication and presentation skills. They often use CRM systems for customer management and reporting tools to follow up on sales and campaign results. Organizational ability and sales techniques are central tools in their work. Common competencies demanded by employers are godis/konfektyr, marknadsföring/pr and marknadsföring/marknadskommunikation.