About the role
Ad producers are specialists in creating advertising materials for various media platforms. They combine creativity with technical expertise to produce engaging ads. Educational paths may include studies in marketing, graphic design, or media production.Responsibilities
Ad producers are responsible for developing concepts, designing, and producing advertisements. They collaborate with marketing teams and clients to understand the target audience and the message. Ensuring that the ads are in line with the brand's guidelines and campaign objectives is central.Skills and tools
Ad producers are proficient in design programs such as Adobe Creative Suite and are knowledgeable about marketing trends. They must be creative, have an eye for detail, and be able to handle time pressure. Project management and communication skills are also important competencies. Common competencies demanded by employers are fotografering, fordonstillbehör and bildredigering.