As an experienced marketer, you have the ability to scale up an inbound machinery and have probably done so before in another SaaS company. At Planima, you see a fantastic opportunity to join early in a growing team and together with our Head of Marketing, build an outstanding marketing department.Your responsibility will be to further develop and optimize Planima's inbound marketing as part of the overall marketing strategy. You will be continuously evaluated based on the total value generated from these activities.Strategy, Planning, and AnalysisTogether with the Head of Marketing, you will develop and coordinate overall campaigns and marketing efforts to strengthen our brand and generate leads.You will continuously develop and implement routines to measure, analyze, and report results from inbound activities.You will analyze the results from inbound activities and make strategic decisions about content, channel selection, and budget allocation.Production and DeliveryContentYou will be responsible for creating content for traffic-driving and converting communication, such as blog articles, landing pages, and organic posts and paid advertising on social media.You will continuously coordinate, publish, and follow up on lead-generating inbound campaigns in multiple channels.You will evaluate, update, and optimize the website's structure, content, and performance to maximize conversion.You will create and publish lead-generating web pages, such as blog articles, landing pages, and other surfaces that increase conversion.Together with our Head of Marketing, you will be an important part of Planima's marketing department.