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Sökordsoptimering/SEO

Demand in the labor market

HighMediumLow

63%

How is the value calculated?
ForecastAnticipation of future needs for current competence.
TrendDevelopment over time compared to other similar competencies.
FrequencyHow often employers request competence in relevant occupations.
Is Sökordsoptimering/SEO popular?
It is relatively popular, but less in demand than for example Marknadsföring/PR. Although the trend among employers is that demand is increasing.
In which jobs is Sökordsoptimering/SEO used?
The occupation with the strongest connection to this competency is Copywriter, while Marknadskommunikatör and Marknadsförare also have a strong connection. The most common occupational group for this competency is Informatörer, kommunikatörer och PR-specialister.
What do you earn in professions that use Sökordsoptimering/SEO?
The majority of jobs are in the occupational group Informatörer, kommunikatörer och PR-specialister where the average salary is 46 000 kr.
What is popular that is similar to Sökordsoptimering/SEO?
Of similar competencies, Google Ads, Sökmotormarknadsföring/SEM and Google Analytics are the most in demand.
Trend
Demand over time for the competence Sökordsoptimering/SEO. Here compared to the entire occupational group Marknadsförare och informatörer m.fl..
Sökordsoptimering/SEO
Marknadsförare och informatörer m.fl.

Associated skills

Associated occupations

Average salary for occupations that have the strongest connection to Sökordsoptimering/SEO
Category and occupation
Connection to competency
Occupation demand
Informatörer, kommunikatörer och PR-specialister
Average salary46 000SEK
Copywriter
49%
3/5
Informatör/Kommunikatör
1%
3/5
Marknadsanalytiker och marknadsförare m.fl.
Average salary51 600SEK
Marknadskommunikatör
20%
3/5
Marknadsförare
17%
3/5
Marknadskoordinator
14%
3/5
Marknadsanalytiker
6%
3/5