About the role
Web editors are responsible for the content and structure of websites and ensure that the information is relevant and updated. They often work closely with marketing and communications departments to optimize content for different target audiences. Educational paths can include studies in media and communication science, journalism, or web design.Responsibilities
Web editors create, edit, and publish content on websites. They are responsible for maintaining the site's quality and user-friendliness, as well as adhering to SEO principles. They also monitor web traffic and tailor content based on visit statistics and user behavior.Skills and tools
Web editors need to have a good knowledge of CMS tools such as WordPress, SEO optimization, and basic HTML/CSS. They must be skilled writers with a sense for language and communication. Analytical skills to interpret web statistics and adjust content are also important. Common competencies demanded by employers are webbutveckling, sökordsoptimering/seo and marknadsföring/pr.