About the role
Advertising designers are creative professionals who design visual material for marketing campaigns. They combine art and technology to communicate ideas through images and the layout of web pages and printed pages. Often, they have an education in graphic design or visual communication.Responsibilities
Advertising designers create visual concepts that inspire, inform, and capture the attention of consumers. They collaborate with marketing teams to understand the client's needs and goals. Developing design for various platforms, including digital and print media, is a central part of their work.Skills and tools
Advertising designers are proficient in design programs such as Adobe Creative Suite, including Photoshop, Illustrator, and InDesign. They have a strong aesthetic sense, good knowledge of typography and layout, and the ability to think creatively and strategically. Communication and presentation skills are also important. Common competencies demanded by employers are after effects, marknadsföring/marknadskommunikation and marknadsföring/pr.