About the role
PR consultants work on creating and maintaining a positive public image for their clients. They may have a background in media and communication science or similar education. Their work includes strategic communication, media relations, and event planning.Responsibilities
PR consultants are responsible for designing and implementing communication strategies. They create press releases, manage press contacts, and organize events. Their goal is to strengthen the client's brand and manage crisis communication when necessary.Skills and tools
PR consultants must be skilled communicators, both in writing and verbally. They use tools such as social media platforms, press databases, and public relations software. Creativity, networking, and strategic thinking are key skills in the profession. Common competencies demanded by employers are marknadsföring/pr, research and google analytics.