About the role
PR consultants work on creating and maintaining a positive public image for their clients. They may have a background in communication, media, or marketing and often a relevant college education. Their work includes strategic communication, media relations, and event planning.Responsibilities
PR consultants are responsible for developing and implementing PR strategies, managing press contacts, and creating press releases. They also monitor their clients' public image and handle crisis communication. Building and maintaining relationships with the media and other key stakeholders is central to their work.Skills and tools
PR consultants must be skilled communicators, both in writing and verbally, and have a good knowledge of social media. They use tools for media monitoring and relationship databases. Creativity, networking, and strategic thinking are important skills in the profession. Common competencies demanded by employers are marknadsföring/pr, marknadsföring/marknadskommunikation and research.