About the role
Media planners are specialists in advertising and marketing who develop strategies for where and how ads should be placed. They analyze target audiences and choose appropriate media channels to disseminate the client's message. Educational paths can include studies in marketing, media science, or communication.Responsibilities
Media planners identify the most effective media to reach a specific target audience. They negotiate prices and purchase advertising space or broadcast time. Their work also involves following up and evaluating the results of campaigns.Skills and tools
Media planners must have good analytical skills and knowledge of various media platforms. They use media analysis tools and planning software. Creativity and understanding of market trends are also important qualities. Common competencies demanded by employers are google analytics, marknadsföring/pr and sales.