About the role
Market researchers play an important role in collecting and analyzing information about markets and consumer behaviors. They often have an academic background in marketing, statistics, or social science. Their work forms the basis for strategic decisions within companies and organizations.Responsibilities
Market researchers design surveys, collect data, and interpret the results to understand market trends and customer preferences. They are responsible for conducting both quantitative and qualitative studies. Their insights help to shape product development, marketing strategies, and sales initiatives.Skills and tools
Market researchers are proficient in statistical analysis programs such as SPSS or SAS and survey tools like SurveyMonkey. They have strong analytical skills and the ability to present complex data in an understandable way. Communication and presentation skills are also important for sharing insights. Common competencies demanded by employers are marknadsundersökningar/resultatanalys, research and marknadsföring/marknadskommunikation.