About the role
Market researchers play an important role in collecting and analyzing data to understand market trends and consumer behaviors. They may have an academic background in marketing, statistics, or social science. Their work is crucial in helping companies make well-informed decisions about products and services.Responsibilities
Market researchers design surveys, conduct interviews, and analyze data to draw conclusions about the market. They identify target audiences, monitor competitors, and present insights to decision-makers. Their responsibilities also include staying updated with market developments and customer preferences.Skills and tools
Market researchers are proficient in statistical analysis tools such as SPSS or SAS and survey tools like SurveyMonkey or Qualtrics. They have strong analytical skills and the ability to interpret complex data sets. Communication and presentation skills are also important for effectively sharing their insights.