About the role
Marketing consultants are specialists in marketing and strategy who help companies understand and reach their target audience. They analyze market conditions, identify business opportunities, and design marketing plans. Often, they have an academic background in marketing, communication, or business administration.Responsibilities
Marketing consultants are responsible for developing and implementing marketing strategies for their clients. They conduct market research, analyze consumer behavior, and monitor campaign results. Their work also involves advising on brand positioning and product development.Skills and tools
Marketing consultants must be skilled in data analysis, creative thinking, and communication. They use tools such as Google Analytics, CRM systems, and various social media platforms. Knowledge in digital marketing and the ability to interpret market trends are central to the profession. Common competencies demanded by employers are marknadsföring/marknadskommunikation, marknadsföring/pr and google analytics.