About the role
Market analysts play a key role in understanding market trends and consumer behaviors. They use statistical methods to collect and analyze data, which helps companies make well-informed decisions. Educationally, they often have a background in marketing, statistics, or economics.Responsibilities
Market analysts gather and interpret large amounts of data to identify opportunities and trends in the market. They create reports and presentations to communicate insights to company management. Their work contributes to product development, marketing strategies, and sales improvements.Skills and tools
Market analysts are proficient in data analysis tools such as SPSS or Excel and visualization programs like Tableau. They have strong analytical skills and the ability to present complex information in an easily understandable way. Knowledge in statistics and experience in market research are central. Common competencies demanded by employers are google analytics, marknadsföring/marknadskommunikation and marknadsföring/pr.