About the role
Copywriters are specialized in creating persuasive and sales-driven texts for various media. They often work in advertising, marketing, or as freelancers and may have a background in communication, journalism, or Swedish. A copywriter must be creative and have a strong ability to formulate messages that engage the target audience.Responsibilities
Copywriters are responsible for producing text content such as advertising copy, web content, slogans, and email campaigns. They collaborate with art directors and marketing teams to develop concepts and campaigns. Understanding and applying the brand's tone and guidelines is central to their work.Skills and tools
Copywriters need excellent writing skills in Swedish, a sense for language, and good knowledge of grammar. They often use word processing programs like Microsoft Word or Google Docs and tools for search engine optimization. Creativity, time management, and the ability to work under pressure are important qualities. Common competencies demanded by employers are sökordsoptimering/seo, marknadsföring/pr and marknadsföring/marknadskommunikation.