About the role
Advertising graphic designers are specialized graphic designers who focus on creating visual materials for advertising campaigns. They combine art and technology to communicate ideas through images and the layout of printed pages and digital media. Often, they have an education in graphic design or visual communication from universities or vocational colleges.Responsibilities
Advertising graphic designers develop concepts, design, and layout advertisements for various media platforms. They collaborate with marketing teams and copywriters to ensure that the design supports the message. Their work also includes preparing files for printing or digital publishing.Skills and tools
Advertising graphic designers are proficient in design programs such as Adobe Creative Suite, including Photoshop, Illustrator, and InDesign. They have a strong sense of typography, color theory, and visual composition. Creativity, communication skills, and the ability to work under time pressure are important qualities.