About the role
Advertising managers are responsible for leading and coordinating work within advertising and marketing. They often have a background in marketing, communication, or similar fields and may have a relevant college education. Their role is strategic and often includes both planning and implementation of advertising campaigns.Responsibilities
Advertising managers oversee the creation and implementation of advertising campaigns. They collaborate with creative teams, analyze market data, and set budgets. Their responsibilities also include negotiating with media platforms and ensuring that the campaigns reach the right target audience.Skills and tools
Advertising managers must have strong leadership qualities, be good at communication, and have a good analytical ability. They use tools for data analysis, project management, and often digital advertising platforms. Creativity and the ability to anticipate market trends are also important skills.